Off-Page SEO Optimization with Travis Bliffen

Description

To get the best results from your SEO marketing efforts you need to acquire links from other websites to your website to get credibility for your website. This is called link building. It’s part of SEO and because it doesn’t include optimizing the web pages themselves and is done off the pages, it’s part of Off-Page SEO. But only backlinks from high-quality, relevant, and credible websites help your SEO. Bad links actually hurt your SEO.

In this digital marketing podcast episode, you’ll learn how to plan and execute an impactful link building campaign step-by-step – the right way. This will boost your SEO marketing results and increase the amount of free, organic traffic you get to your small business website.

Listen now to learn how to do off page SEO.

Transcript

Time Stamps

• 00:00
  Introduction
• 06:12
  What is off page SEO?
• 08:20
  How can you plan and execute an impactful link building campaign? Where do you start?
• 13:56
  What is the difference between a do-follow and a no-follow link?
• 15:26
  How to build links for SEO
• 22:05
  Best practices for link building outreach
• 23:29
  The art of link building
• 29:29
  Link building metrics: Domain rating, domain authority, domain score, etc.
• 37:01
  Non-link-related off-page SEO
• 43:25
  How about links from social media

Watch The Interview Video

Links and Mentions

• Learn more about SEO on the Dragon Digital Marketing blog
• Download the complete simple (but effective) SEO checklist for free
• Off-page SEO is very much like traditional PR. You try to get publicity for your business by being mentioned and linked to from credible websites in your industry which gets you in front of your ideal audience. Search engines like Google pick up on authoritative and trustworthy websites with a credible backlink profile that positions the company as an expert in theri field and thus ranks you higher.
• Before you get started with building links, get clear on your goals. Do you want higher rankings in Google or just more exposure, brand awareness, and traffic? For which keywords and pages do you want to improve your rankings? Who could be good targets to rech out to? What do you offer in exchange for the backlinks? What's your outreach messaging going to look like? Who follows up how and when? Who keeps track of the linkbuilding campaign progress? Answer those questions before getting started.
• A default do-follow link is like a vote for your website and gives you link equity. A no-follow link does not give you any link equity but can give you traffic and exposure.
• Use your common sense when determining if a backlink from a website is valuable to you or not and don't solely rely on SEO tools and the metrics they show.
• Off-site SEO metrics like domain authority (DA), domain rating (DR), or domain score (DS) are based on links as well and wensites with a lot of backlinks typically have a higher score between 1 and 100.
• The art of link building: Authority, Relevancy & Trust – These are the three signals a good link should provide.
• Not all links count the same. There are major differences in quality. Bad links can actually hurt your SEO and you can get penalized from Google. Never buy links becasue everybody can buy these same links which makes them invaluable. Make sure the website linking to your small business website has authority in your space, and is a credible, trustworthy resource that you want to be associated with.
• Non-link-related off-site SEO:
• Social media marketing
• Guest blogging
• Unlinked brand mentions
• Citations
• Influencer marketing
• Learn more about Travis Bliffen and link building on stellarseo.com
• Listen to our other podcast episodes about SEO:
• Episode #50: On-Page SEO Techniques: How To Do On-Page SEO with Denise Cagan
• Episode #37: YouTube SEO: How to rank your videos and get traffic to generate leads and sales - YouTube SEO Expert Interview with Nate Woodbury
• Episode #17.2: SEO Tips For Digital Marketers - SEO Expert Interview with Craig Campbell
• Episode #17.1: SEO 101 For Small Business Owners - SEO Expert Interview with Craig Campbell
• Episode #10: SEO & SEM: What Is The Difference?
• Episode #9: Types Of SEO and the Hierarchy Of SEO Needs
• Episode #8: The Top 4 Reasons You Don't Rank In Google
• Episode #7: How To Rank Your Website in Google (+Learn about the Google Ranking Factors)