Our Guiding Principles
Mission Statement
Our mission is to become the vanguard that brings small business owners in the United States and around the world together with the information, resources, products, and services they need and want because it makes the world a better place.
Vision Statement
Our vision is to improve the exchange relationships of small businesses and their target audiences in the United States and in the world. We work on making this difference by helping to personalize and humanize the digital marketing, branding, and communication of small businesses. We believe in a philosophy of being honest, providing value, helping people, and meeting people where they are with inspiring and helpful messages, resources, products, and services.
Purpose Statement
Our purpose is to strengthen the backbone of our economy, community, and society – small businesses. We help small business owners to create the type of quality online presences and strong brands that people think only big businesses can achieve.
Culture Statement
We are one team that works together towards the same goals.
We are committed to a seamless and cooperative collaboration process that allows for users and clients to efficiently reach their goals.
We treat internal and external team members with equal levels of respect, support, and encouragement.
We pursue excellence in our work through continuous improvement and commit to executing our work tasks to the best of our abilities.
We are accountable for the quality and correctness of the content we create, publish and share.
We dare to be different and deviate from a typical corporate work environment.
We communicate honestly.
We are transparent about our work.
We trust each other.
We openly share the knowledge and information we have with other team members and we don't accept or allow for individual team members to have information power or coercive power over other team members.
We acknowledge there is always room for kindness. We respect each other. We recognize our team member’s accomplishments.
We strive to make a difference.
We embrace transparent and clear communication.
We despise micromanagement.
We encourage positive and productive habits.
We are engaged at work and bring up inefficiencies and irrelevant tasks to help improve our business.
We don’t engage in gossip.
We have and show empathy.
We urge great leadership and management.
We take each other and our work seriously.
We respect the perspectives of others.
We differentiate between facts and assumptions, beliefs, or opinions.
We foster creativity.
We enable team members to create a work environment they can feel good in.
We care about the personal and professional growth and development of our team members.
We lead by example.
We offer help when we see a need.
