On-Page SEO Techniques: How To Do On Page SEO with Denise Cagan

Description

In this podcast episode, you’ll learn how to make your website rank in Google without any technical knowledge.

You can optimize your web pages directly on the page without knowing how to code. There are a handful of simple things you can do to optimize your pages and get more free, organic traffic to your website that you can convert to paying customers.

We’ll walk you through on-page SEO step by step, so you can feel confident about implementing on-page SEO after listening to this episode. Tune in now!

Transcript

Time Stamps

• 00:00
  Intro
• 04:37
  What is on-page SEO?
• 06:01
  Why is on-page SEO important?
• 06:33
  What are some examples of on-page SEO?
• 08:22
  Deep dive into all onpage SEO elements & how to optimize for them
• 45:48
  How important is it to know your target audience and buyer persona when doing SEO?
• 54:28
  Learn more about Denise Cagan
• 55:42
  12-Step On-Page SEO Checklist: How To Do On-Page SEO In 12 Simple And Super Actionable Steps

Watch The Dragon Digital Marketing Podcast Interview Video

Resources, Links, Mentions and More

• 👉 Free Gift: Download my complete simple (but effective) SEO Audit Checklist.
• What is on-page SEO?
  On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.
  
  In contrast, off-page SEO refers to links and other external signals, and technical SEO is the process of ensuring that a website meets the technical requirements.
• Check out our digital marketing blog to learn more about Organic Search Engine Optimization (SEO) and Paid Search Engine Marketing (SEM)
• How To Do On-Page SEO In 12 Simple And Super Actionable Steps:
1. Define Your Target Audience
2. Conduct An SEO Audit
3. Define Your Site Structure And Site Architecture
4. Update URLs, Page Titles, Meta Descriptions, Headlines, Header Tag Hierarchy And Content
5. Make Sure Your Main Keyword Is In The URL
6. Include Your Keywords Throughout The Page
7. Track Your Rankings And Performance For Your Keywords
8. Establish Value Propositions For Each Page And Put It In The Introduction
9. Add Visual Content To The Text
10. Do Your Internal Linking
11. Optimize For Conversions
12. Pay Attention To The Readability And Accessibility
• Watch our YouTube video about this 12-step onpage SEO checklist: On-Page SEO Techniques: How To Do On-Page SEO In 12 Simple And Super Actionable Steps
• On-Page SEO elements:
• High-Quality Page Content
• Page Titles
• Headers, Headlines H1-H6
• Meta Descriptions
• Image Alt-text
• Structured Markup, Structured Data, Schema Markup
• Page URLs
• Internal Linking
• Mobile Responsiveness, Mobile Friendliness
• Website Load Speed, Page Load Speed
• Core Web Vitals, Performance, Accessibility, and Best Practices
• Listen to our other podcast episodes about SEO:
• Episode #56: Off-Page SEO Optimization with Travis Bliffen
• Episode #37: YouTube SEO: How to rank your videos and get traffic to generate leads and sales - YouTube SEO Expert Interview with Nate Woodbury
• Episode #17.2: SEO Tips For Digital Marketers - SEO Expert Interview with Craig Campbell
• Episode #17.1: SEO 101 For Small Business Owners - SEO Expert Interview with Craig Campbell
• Episode #10: SEO & SEM: What Is The Difference?
• Episode #9: Types Of SEO and the Hierarchy Of SEO Needs
• Episode #8: The Top 4 Reasons You Don't Rank In Google
• Episode #7: How To Rank Your Website in Google (+Learn about the Google Ranking Factors)