Storytelling In Marketing with Vinnie Fisher

Description

You’ll learn storytelling marketing and how to use a narrative to communicate your message. Learn how to tell a story that makes your audience feel something – enough that it'll inspire them to take action. Storytelling in marketing helps people to understand why they should care about your small business, and it humanizes your brand.

Transcript

Time Stamps

• 00:00
  Intro
• 03:36
  What's your personal definition of storytelling?
• 05:17
  Where do you start with storytelling marketing?
• 07:27
  Who should you be in your brand story and who should the hero be in your brand story?
• 11:22
  Storytelling techniques
• 12:49
  Why do you think storytelling is so important and what makes it so effective?
• 13:50
  What tips do you have for storytelling with pictures or with photos?
• 15:19
  What storytelling tips do you have for storytelling on YouTube or on video in general?
• 19:24
  Storytelling examples of brands with amazing stories
• 21:29
  More storytelling tips when you still have no idea what story to tell and where to start

Watch The Dragon Digital Marketing Podcast Interview Video

Resources, Links, Mentions and More

• 👉 Take my free branding course: Brand Story
• Storytelling in marketing has two components:
1. Intimacy:
   - Is about sharing and being a witness to what you've done (things that may or may not have worked) so that other people can get a glimpse inside
   - Is not about you teaching them something
2. Problem and solution:
   - Is about an identifiable problem that whatever it is you do is solving for your audience
   - Taking the message off of you and onto a problem that you solve for your customers
• How to leverage storytelling in your small business marketing in 4 simple steps:
• Step 1: Identify the characters in your story
  - The hero: Your customer
  - The villain: The problem
  - The guide / mentor: Your small business / you
• Step 2: Problem
  - Understand your audiences problem, pain points and common day to day struggles
  
  Answer the questions:
  - How can I help my customer with my wisdom?
  - Which resources or tools do I give them that help them win and be a hero?
• Step 3: Agitation
  - Show the audience that you understand what really matters to them
  - Make the problem seem scarier and strike and emotional chord
• Step 4: Solution
  - Show your audience that they need a solution like yours if they want to solve their problem
• Make sure the images you use tell your story as well and carefully pick brand images and brand photography
• Make a story board
• Work out a unique value proposition (UVP)
• Make an outline of the story you want to tell in your video, blog post, sales page, social media post, etc and follow that storyline to be sure you hit all the point you wan to hit
• Watch this YouTube video about Jeffrey Campbell’s: The Hero’s Journey
• Book recommendation: Donald Miller: Building A StoryBrand
• Connect with Vinnie Fisher on Facebook, Twitter, LinkedIn and his website
• Get Vinnie's books: https://fullyaccountable.com/dragondigital
• Related Dragon Digital Marketing podcast episodes you may like:
• Episode #35: Branding For Small Businesses
• Episode #28: Business Value and Brand Value
• Episode #19: Personal Branding Tips
• Episode #14: How building a brand can make your small business crisis-proof