How Building A Brand Makes Your Small Business Crisis-Proof

Hey guys, this is Monique from Dragon Digital Marketing and you're listening to episode number 14 of the Dragon Digital Marketing Podcast. I hope you're doing well and have been able to weather the storm. I haven't recorded an episode in about three weeks now because I've been really focusing all of my time and energy on something I want to share with you in this episode.

A lot of crazy things are happening right now and we can see a lot of changes happen and we have to adapt to new situations and pivot our small businesses. And I want to help you out and have developed something that I am now making available to you for free. I believe that everybody should be able to pursue their vision in life and realize themselves with their own business and their own brand. And I want to help you to make a name for yourself and build your brand and brace yourself for the competitive markets in the online world.

Branding and identity are all around us. On websites, and product packaging, and on your personal items, your documents. Think about how many times a day you encounter a brand. You wear brands, eat brands, and also listen to brands. Simply put, branding is what other people think about you, your company, your products, or your service.

Your visual identity is what your brand looks like, from your logo to your color choices, and your fonts and the images that you use, and so much more. Strong visuals can be very persuasive. Think about your own experiences as a consumer. Have you ever bought something because you thought it looked nice? I buy things simply because I like the way that they look all the time. Understanding visual identity can help you to make more thoughtful design decisions, regardless of your role or your skill level.

The visual elements of your brand are like a preview of your brand and tell a story, your brand story. Each part of your brand is a clue that tells a person what they can expect. And especially in challenging and uncertain times, like right now, people buy more brands because a brand stands for something and you know what to expect and you know what you're going to get and you can trust a brand.

Then there are the verbal elements of your brand as well. Like your brand name and your brand voice. All of this makes up your brand story, that you want to tell and share with the world to attract people who get you and love what you do, and who want to be a part of it. Having a brand allows people to identify with your product or service like if it was a person, a person with a personality. We also speak of brand personality in this context.

Okay, but how can you do all that?

With an awesome brand strategy that I'll show you how to develop yourself. And yes, you can absolutely do it as a complete beginner. I want to help you to strongly position yourself in the market with a strong brand, and to figure out your unique value that only you have. I'll show you how to tell your brand story and communicate the message that you want to convey, because if only you know your brand story and what your brand is about, you can't attract anyone that it resonates with. You have to tell your story with every aspect of your branding and marketing to attract your tribe and make it through COVID and be able to prosper and grow your small business. And you don't need a big budget at all to build a brand. And branding is also so, so, so much more than just a logo and a letterhead. When done the right way, it increases your business value to the point where your business can become crisis-proof.

And this is exactly what I'm teaching in my free course. That's what I've been working on. And now I'm making it available to you for free. My course is called "Brand Story" and available on my website. That's dragon-digital-marketing.com. The link is in the episode description too, so you can go and check it out.

The Dragon Digital Marketing Brand Story Course is for small business owners, and freelancers, entrepreneurs, and solopreneurs. It is for startup founders, and also for marketing and brand managers. Actually, the course is for everybody that has physical products ,or digital products, or sells a physical service, or digital service. It is really for everyone that is interested and willing to learn more about branding and marketing. And all you need are passion, and motivation, and consistency.

So make sure you head over to dragon-digital-marketing.com and check out my free Brand Story course. And if you have any questions or feel like you need any further help with your branding and marketing, you can always reach out to our agency, Dragon Digital Marketing. We're happy to help you out. That's what I got for you today. Say healthy and safe and stay blessed. Until next time.