Branding For Small Businesses with Mark Stinson

Description

In today's episode you'll learn how to build a brand for your small business without having a big budget.

Transcript

Time Stamps

• 00:00
  Intro
• 04:00
  What is your branding definition?
• 07:06
  What is the biggest difference when it comes to branding for small businesses versus branding for bigger businesses?
• 08:28
  What are the building blocks of a successful brand?
• 12:46
  What would you say to a person who says: "Branding is bad." or "Branding is just marketing BS."
• 18:49
  What is the main purpose of branding?
• 20:21
  What are the different types of brands?
• 25:02
  Can you give us branding examples of people who are the face of a brand and embody the personality of a brand but the brand is not a personal brand?
• 27:10
  What is good branding?
• 30:02
  When is the best time to build your brand as a small business owner?
• 34:06
  How can people find you and contact you, Mark?

Watch The Interview Video

Resources, Links, Mentions and More

• Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template
• Take my free branding course: Brand Story
• The 6 points from Mark Stinson’s Forward Fast Branding model:
1. Likability
2. Logo
3. Quality offering
4. Brand attitude
5. Brand association
6. Quality experience
• 6 questions to answer for yourself about your small business products or services you want to build a brand around:
1. What it is?
2. What it does?
3. How to use it?
4. How it is different?
5. How that difference is meaningful to the customer?
6. How that is relevant to their business?
• Connect with Mark Stinson on his website
• Get Mark Stinson’s book: Forward Fast Branding
• FYI: The Dragon Digital Marketing Podcast is among Top 25 Small Business Marketing Podcasts You Must Follow in 2021
• Related Dragon Digital Marketing podcast episodes you may like:
• Episode #42: Storytelling In Marketing
• Episode #28: Business Value and Brand Value
• Episode #19: Personal Branding Tips
• Episode #14: How building a brand can make your small business crisis-proof