Digital Content Creation For Small Businesses 101: How to rock at content marketing with Mark Savant

Description

In this episode, you’ll learn all about digital content creation. We’ll cover creation, tools, planning, strategy, process, distribution, promotion, automation, and more. This is the digital content creation 101 for small businesses.

Transcript

Expand Transcript

Time Stamps

• 00:00
  Intro
• 04:28
  What is content creation?
• 05:28
  Why is content creation important? Why content marketing? Why create content?
• 08:23
  How to get started with content marketing as a small business - the first steps
• 15:33
  How do you create great content and make sure that it stands out and it's truly amazing?
• 19:37
  The best content creation tools
• 21:23
  Content distribution and promotion tips
• 25:35
  What is it that you love so much about video podcasting?
• 27:55
  Blog content creation
• 29:46
  What should be part of your content creation planner / content creation calendar?
• 33:07
  How can you automate content creation?
• 38:42
  How can people learn more about you and find you and reach out?

Watch The Interview Video

Resources, Links, Mentions and More

• Learn how to build a brand and create brand value: Take my free branding course Brand Story
• How to create a detailed avatar of your ideal customer: Download my free Buyer Persona Template
• Check out our favorite content marketing tool Canva for free
• Tune into Mark's podcast: The After Hours Entrepreneur
• Connect with Mark Savant and check out his YouTube channel
• Learn more about content marketing on our blog
• Listen to our other podcast episodes about content marketing:
• Episode #20: How to create a Content Marketing Strategy for your Small Business
• Episode #18: Copywriting vs Content Writing For Your Website - with Rachel Eubanks
• Episode #4: What Types of Content To Create

Digital Content Creation: How do I start creating content & How do I create great content?
14 Extra Bonus Tips For You:

1. Collect topic ideas that serve your small business and are valuable to your target audience and buyer personas
2. Do your research on your topic ideas and prioritize accordingly
3. Think about the headline and title first and use keywords
4. Determine the direction, purpose and message of your piece of content
5. Make sure your content is original and unique
6. Make sure your content provides answers
7. Make sure your content is actionable
8. Make sure your content is thought-provoking and shareworthy
9. Make some notes, collect information and data, structure and organize it and begin to create your piece of content
10. Add credible and accurate sources of information and give credits where deserved in the form of mentions and links
11. Proofread and double check
12. Publish, distribute and promote your content
13. Check your content performance and track and measure the effectiveness
14. Regularly re-visit your pieces of content, keep them updated and relevant and promote continuously

Content Marketing Stats, Content Marketing Institute, 2017:

• Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
• SMBs that use content marketing get 126% more leads than those that don’t.
• 61% of online purchases are the direct result of a customer reading a blog.
• Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.