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With content marketing, you can build trust with your audience, improve conversions, connect with your customers and generate leads. Additionally, in today's age, customers expect high-quality and consistent content from their favorite brands.
Content is King and the content you create is practically immortal and will continue to serve your business by creating trust and expertise and authority even a long time after you've published it & you'll be able to create wonderful relationships through your content and your content will generate you leads practically forever if you keep it updated and relevant and you keep on promoting it.
So how do you get started with content marketing for your small business? In this episode, you'll learn how you can define a content marketing strategy for your small business.
Transcript
Expand TranscriptA transcript will be added soon.
Time Stamps
- 00:00
Intro - 02:19
1. Create an editorial calendar - 04:36
2. Categorize your content in different buckets - 05:25
3. Have a goal in mind and work data-driven - 06:27
4. Measure your performance - 07:05
Where your content marketing strategy falls in your overall marketing strategy - 07:46
Summing up
Links and Mentions
Take My Free Brand Story Course!- Learn more about all the Digital Marketing Channels
- Listen to Ep.#4: What Types of Content To Create
- Learn more about content marketing and what types of digital content you should create on our blog
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