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In this episode, you'll learn how to get sales and conversions from your marketing emails and email newsletter, how to craft the perfect email subject line, preview text, body copy and call to action and utilize storytelling and more to speak to your audience. Listen and learn how to craft profitable email marketing campaigns for your small business.
Transcript
Expand TranscriptA transcript will be added soon.
Time Stamps
- 00:00
Introduction - 05:16
What is copywriting? - 09:53
How can you optimize your emails for conversions? How can you monetize your email newsletter and get sales and profitable email marketing campaigns? What are common beginner mistakes in email marketing? - 18:00
Breaking down copywriting in the components of an email: Name, Subject line, Preview text, Body copy, Call To Action + Bonus Tips - 47:54
How to contact Roni Broyde
Watch The Interview Video
Resources, Links and Mentions
- Take my free Brand Story course
- Download my free Buyer Persona Template
- Download my free Email Marketing Campaign Planning Calendar Template
- Connect with and follow Roni Broyde on LinkedIn
- Learn more about Email Marketing For Small Business in our 101 Guide to Small Business Email Marketing
- Learn more about Email Marketing in general in our 101 Guide to Small Business Marketing
- 6 Principles of Persuasion by Dr. Robert Cialdini: Reciprocity, Scarcity, Authority, Consistency & Commitment, Liking, and Consensus
- Also listen to episode #46: Email Newsletter Marketing Strategy - Interview with Cole Schafer
- Also listen to episode #36: Copywriting For Landing Pages - Interview with CJ Boake
- Also listen to episode #33: Sales Page Copywriting: How to Create Sales Pages that Convert (Tips and Examples) - Interview with Daniel Lona
- Also listen to episode #18: Content Writing and Copywriting Tips for Small Business Owners - Interview with Rachel Eubanks
- Also listen to episode #11: Small Business Email Marketing Made Easy
- Video messaging tool to look into: Loom
- Email marketing tool recomendation for small businesses: ActiveCampaign
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