Influence Marketing: How To Strategically Build Relationships And Influence In A Community with Tim Nichols

Description

This podcast episode is all about influence marketing – not influencer their marketing with an R.

You won't learn how to become a famous influencer on social media platforms like Instagram, YouTube or TikTok, like your favorite celebrity.

Influence marketing is the practice of leveraging relationships with people to communicate your message.

The difference between influence marketing and influencer marketing is that influencer marketing focuses on the person, the influencer him or herself and their personality, and influence marketing focuses on the action of building influence and establishing a community, building relationships, deepening those relationships, and networking strategically.

Listen to the full episode and learn how to become a thought leader and get influence in your community and in your audience.

Transcript

Time Stamps

• 00:00
  Intro
• 05:00
  You grew your company by 3 million percent. How did you do that?
• 10:22
  Elevate profile
• 13:47
  Leverage networks
• 20:36
  How to use the 3 million percent strategy in the online world
• 26:17
  Deepen relationships quickly
• 27:36
  Establish community
• 31:12
  Build credibility
• 34:01
  How to build trust quickly
• 38:44
  How to overcome isolation
• 44:37
  How to overcome networking frustration
• 48:12
  How to overcome marketing confusion
• 52:12
  How to strategically build relationships, where to start, who to reach out to

Watch The Dragon Digital Marketing Podcast Interview Video

Resources, Links, Mentions and More

• Action Steps:
• Elevate profile
• Engage with other people's content and don't just put your content out there without caring about others
• Make your profile stand out online and offline by e.g. dressing differently or creating your own emojis
• Leverage networks
• Take advantage of the people you already know. You already know everyone you need to know to grow your business. Learn to access the right people.
• "You can have everything in life you want, if you will just help other people get what they want." –Zig Ziglar
  The faster you can help people get what they want, the faster you can get what you want.
• Introduce people to people you know that they could benefit from knowing
• Trust in the principle of reciprocity
• Build credibility
• Become a mentor to people without directly telling them that by just being helpful
• Do peer advisory for free in networking groups, Facebook groups, etc.
• Social proof build credibility
• Establish community
• Set up a Facebook group, Slack channel, or any kind of community where you communicate with your audience
• Deepen relationships quickly
• Find something you have in common with the other person and build on that as you go for having a one-on-one conversation with them
• Ask the right questions to unlock trust barriers
• Download our free buyer persona template
• Visit our blog to learn about influencer marketing with an R
• Connect with Tim Nichols on 3millionpercent.com and on social media on Twitter, Facebook and LinkedIn
• Join Tim's 3 Million Percent Growth Accelerator Program and learn to replicate his success for your business