How To Blog Effectively For Your Small Business: The Skyscraper Technique with Andy Cabasso

Description

Yes, you do need a blog for your small business on which you consistently publish fresh content.

Content is king.

Blog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google.

To get SEO benefits from your blog articles, acquire organic search traffic, earn shares, comments and other forms of engagement, and also attract backlinks to your content, your blog must be better than just average.

But how can you find popular content ideas to write about, that are top searched, top shared and top linked? How do you make your articles get traction and lots of traffic, visits and conversions? How can you create better pieces of content than what's already out there? And how do you promote your content to the right people and let them know it exists?

The answer:

The skyscraper technique!

It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts trump the rest, just like a skyscraper.

Listen and watch until the end to learn how to leverage it for your small business blog and make you blog more effectively.

Transcript

Time Stamps

• 00:00
  Intro
• 05:00
  What is the skyscraper technique?
• 08:05
  How to get started step-by-step: How to blog effectively for your small business using the blogging strategy
• 17:35
  How can I create a better piece of content than what's already out there?
• 21:32
  How can I improve the user experience of my very comprehensive skyscraper blog posts?
• 24:57
  How important is it to promote your blog articles after publishing?
• 28:41
  What strategies can you apply to get press coverage from bloggers or podcasters to your skyscraper?
• 33:33
  A new take on the skyscraper technique

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Resources, Links, Mentions and More

• What is the skyscraper technique and why is it powerful for blogging for business?
• It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts top the other blog posts, just like a skyscraper.
• It helps you to rank among the top articles on a given topic on the first page of Google. It's great for SEO.
• It helps you to get more traffic to your website, engagement with your posts, conversions, and links.
• Google prefers naturally acquired, editorially placed links. To get them you need content worth linking to. A linkable asset usually means a better piece of content than anything else on the web.
• To get more engagement, you need to create pieces of content that are worth engaging with and stand out.
• To get more traffic and people coming back to your website, you need to consistently publish great content and proof yourself over time.
• Using the skyscraper technique for blogging for business ensures there's already demand for the topic and it’s proven. This means you're dealing with a primed audience. 
• Leveraging the skyscraper technique also means there's serious ranking potential. In your research you determine the top ranked, searched, shared, and linked articles and aim to trump them.
• The skyscraper technique has 3 principles:
1. Find popular content that is top searched, top shared, and top linked.
2. Create a better piece of content on the same topic and publish it on your own site.
3. Promote your content to the right people and do outreach for backlinks.
• ACTION STEPS 📢 How to turn your small business blog posts into skyscrapers that top all other posts out there:
• Add better images and graphics to visualize the content
• Make it more thorough
• Break it up better into sections
• Change the order to make it easier to follow along and comprehend
• Focus on the details people are searching for
• Make it evergreen
• Improve the quality of writing
• Make sure the page has a good user experience (UX) i.e. fast load speed, no intrusive popups, ads, etc.
• Match the search intent of a person googling your target keyword better
• Make it visually more pleasing i.e. larger font size for better readability, better contrasts, page layout, web design
• Find numbers, data and statistics
• Answer more questions
• Download our free buyer persona template.
• Check out our digital marketing blog.
• Learn more about Andy Cabasso on his website postaga.com and on Twitter, Facebook and LinkedIn.