Online Course Marketing with Tom Libelt

Description

In this podcast episode, you’ll learn how to create and market an online course, attract students, and paying customers. We’ll also teach you what to do if your course is not selling.

Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025.

If you haven’t tapped into the potential of creating a digital course to promote your small business and showcase your expertise yet, this is what you need to listen to to get started.

Transcript

Time Stamps

• 00:00
  Intro
• 05:01
  Why create an online course?
• 07:54
  Things to consider when you want to create your own online course
• 11:34
  Good and bad niches and industries for online courses
• 18:57
  Know your ideal students and create a buyer persona
• 20:58
  How do you make your course different than other courses out there?
• 25:01
  How to price an online course
• 30:24
  What's your online course creation budget?
• 32:10
  Which course platform or Learning Management System (LMS) should you use?
• 33:45
  How to launch an online course
• 36:38
  How to market an online course
• 41:52
  More online course marketing tips

Watch The Dragon Digital Marketing Podcast Interview Video

Resources, Links, Mentions and More

• 👉 Free Gift: Download my Buyer Persona Template to do research on your ideal student.
• 👉 Explore our online course with certificate Brand Story and learn all about building a brand for free.
• Why create an online course?
• Creating an online course is a great way to connect with your customers, increase your authority within your niche, and build another stream of passive income. They tend to go deeper than your blog posts but are just as fun to create. And if you do it right, there are actually very little downsides to the project. Plus, it’s a business that has proven to be very profitable over the last 20 years. Online courses (or “eLearning”) has seen some remarkable growth. Forbes has sourced some excellent data on that trend:
• Over the last two decades, revenue created by eLearning has increased by 900%
• By 2017, 77% of U.S. companies were using eLearning
• The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025
• Pricing tip:
• $1,000 is a critical point with online course pricing because courses under $1,000 are considered low-ticket and online courses over $1,000 are considered high-ticket. It requires different strategies, a different funnel with more steps, increased efforts in ‘warm people up’, and causes your sales cycle to become longer when you decide to sella high-ticket course.
• Things to consider before creating your digital class
• Validate your idea
• Do market research, be sure there is a demand
• Learn about your ideal student and create a buyer persona
• Figure out how your course is different from the other courses out there and establish a UVP for your online course
• Think about the pricing
• What's your budget to make the course
• Choose a platform
• The course title is very important and requires you to do keyword research
• How to launch and market an online course:
• Treat it like a product launch
• Talk about it on social media
• Be a guest on podcasts to promote it
• Do webinars
• Consider paid ads
• Find non-competitive partners
• Work with influencers
• Guest post on blogs
• Create a teaser mini-course
• Invest in SEO and rank your online course sales page in Google to get organic traffic
• Leverage your email list
• Use student testimonials
• Encourage word of mouth
• Do PR, write press releases, use HARO (Help A Reporter Out)
• Take advantage of meetup groups
• Start an affiliate program to incentivize referrals
• Consult a digital marketing expert to help
• Learn more about Tom Libelt on wemarketonlinecourses.com and smartbrandmarketing.com