You can actively do something in this time, that's full of chances, to recover fast
and come out as a winner. We can change the way we think about the situation, change
our mindset, and see the chances and the opportunities, and see all the doors that
open with each door that closes. In the middle of difficulty lies opportunity. There
are business opportunities everywhere around us. You just have to look. A recession
is the time to invest in the growth of your business in particular to recover
faster.
This is the Dragon Digital Marketing Podcast. Get ready for the digital marketing
strategies and tactics that attract great customer relationships to your business.
Here is your host, Monique Idemudia.
Hi there. This is Monique and you're listening to episode number five of the Dragon
Digital Marketing Podcast. This is a special episode I decided to record due to the
ubiquitous situation with the Coronavirus, COVID-19. I want to talk about the
situation from a different, positive perspective and show you how you can recover
from the situation faster, and how this can even be an opportunity to grow your
business. The Coronavirus is everywhere, and it's spreading quickly around the
world. Nobody really knows how exactly the consequences of this disastrous crisis
will look like in their entirety. What is certain, however, is that it will cause
the global stock market to crash, and lead to a huge world economic crisis. This
means that you and I, and our businesses will be affected in one way or another.
Most industries like the marketing, advertising, agriculture, construction,
education, energy, insurance, manufacturing, real estate, retail, software,
technology, telecom, transportation, and most of all, the travel industry have seen
declines in traffic. This often times also comes along with a decline in
conversions. And then there's industries like the ecommerce industry, for which it
really depends on what you sell if you've seen a decline or growth. The truth is, a
bull market can't last forever. The economy goes up and down in cycles naturally,
and from chaos comes order. The world will come together again, and ultimately
prosper again. You can actively do something to recover faster, and choose to have a
growth mindset, and not engage in all the negativity and scaremongering, and sit
there, kill time, chill and entertain yourself. You can actively do something in
this time, that's full of chances, to recover fast and come out as a winner. We can
change the way we think about the situation, change our mindset, and see the chances
and the opportunities, and see all the doors that open with each door that closes.
We have made it through the dotcom crash in 2000, the real estate crash in 2008, and
we will make it through the Corona crash of 2020. During an economic downturn,
you'll find that you will have less competition, which means it is easier and faster
to get results. And in some cases you'll even be able to get deals that you
otherwise wouldn't have gotten. A recession can be the best possible time to invest
because asset prices often fall hard, meaning you can pick up assets for less than
you could just a few months prior. An asset is something that you spend money on,
that has the potential to make you more money in the future, by either increasing
its value, which would mean a capital gain for you, or by generating you a cash
flow. An asset can for example be an ecommerce store to compliment and compensate
for the losses of your brick and mortar local business. It can be building a
stronger social media presence for your business to reach more people, especially
when people shift all of their social interactions with their friends and family to
the internet and to social media, because they stay at home and in quarantine.
Another asset can be stepping up your email marketing game for the same reasons.
Those are all major opportunities for your business, especially when you sell
consumer staples. When you want to broaden your scope of products and services you
need people to know and market it, too. If you're lucky enough to be sitting on some
more cash during the recession, this is the best time to buy out other companies
too. The ideal ones to buy are media companies. The more eyeballs you control, the
more power you will hold in the future. Plus, by controlling eyeballs, it gives you
the ability to sell anything you want in the future. There's another reason why
focusing on media companies is a smart thing to do. The media industry is one of the
few industries that actually has been growing since the Coronavirus pandemic
started. The media, healthcare, pharma, food, and finance industry have seen growths
since the Coronavirus crisis. Here's what I want you to take away from this episode.
In the middle of difficulty lies opportunity. This is a quote from Albert Einstein.
There are business opportunities everywhere around us. You just have to look. Please
don't exploit the fear of people and hoard tons of toilet paper and sanitizer and
sell it for a much higher price on eBay or something. This is not honorable
entrepreneurship, and this is not marketing. You can play a part in contributing to
the passing of the Coronavirus crisis. Hopefully, the Coronavirus passes soon, and
we will all be able to recover quickly, emotionally, socially and economically. For
the time being, try not to socialize with others too much and stay at home. This
way, you protect yourself from the virus and also help not to spread it any further
and protect other people. The amazing heroes who work in the hospitals right now,
and in the healthcare industry in general, and save lives everyday will thank you
too. And there's also something you can do to recover faster from this whole
situation and even grow your business. A recession is the time to invest in the
growth of your business, in particular, to recover faster. If you're facing
financial difficulty right now and you want to invest in your business, are not sure
how exactly to go about it, we offer a free consultation for everyone right now. I
hope this helps you out a bit. So head over to dragon-digital-marketing.com and get
more free tips on how to recover even faster from the situation. There you can also
find the show notes of this episode, and more helpful resources and, of course,
schedule your free consultation with us. That's what I got for you today. Until next
time.
Thank you for joining us for this episode of the Dragon Digital Marketing Podcast.
You can visit us at dragon-digital-marketing.com for more resources and for more
episodes. Let us know how you like the show and write us a review. We are grateful
when you like, share, and subscribe. We appreciate you.
