Behavioral Marketing with Johnson Emmanuel

Description

In this podcast episode, you’ll learn how to target audiences based on their behavior, interests, intentions, geolocation, and other metrics using web analytics, cookies, search history, and other insights.

By finely segmenting audiences based on specific behaviors or definitive buyer personas and user profiles, you can provide truly relevant content and offers rather than sending a general message to everybody in your audience.

Behavioral marketing is a huge opportunity for small businesses and when implemented correctly, increases lead generation and sales by 85% on average.

Press play and tune in now!

Transcript

Time Stamps

• 00:00
  Intro
• 03:48
  What is behavioral marketing?
• 14:39
  Marketing based on geolocation
• 20:18
  Marketing based on visit data
• 24:11
  Marketing based on the benefits sought
• 28:30
  Marketing based on transactional data
• 29:16
  Marketing based on the engagement level
• 29:39
  Marketing based on an occasion
• 34:09
  How to get started with behavior-based marketing
• 39:04
  The future of behavioral marketing

Watch The Dragon Digital Marketing Podcast Interview Video

Resources, Links, Mentions and More

• Start a Free Trial with ActiveCampaign and get started with implementing behavioral marketing for your small business today.
• Download my free Buyer Persona Template.
• Behavioral marketing is about standing out with your messages by joining the conversation that is already going on in a person's head.
• If a marketing channel is not working for you, chances are it's not the channel, it's you and your marketing strategy that was not a fit.
• "The customer is not a moron." David Ogilvy
• Customers are becoming smarter. Don't insult their intelligence. Make your marketing smarter and meet them.
• You don't want to run a business without data. One of the major mistakes, particularly in small businesses, is not caring about the data. Running a business based on your feelings won't cut it. You need to know what you're doing and what's going on.
• Funnels are not the solution. Sending the same message to everybody is not a good solution. Marketing to every individual individually with condition-based marketing is a better solution.
• Learn more about marketing automation for small businesses in this blog post.
• Connect with Johnson Emmanuel via his agency Havanzer Marketing and on Twitter.