Real-Time Marketing: How to sell through live-streaming with Stefan Georgi

Description

The ecommerce industry saw accelerated growth in 2020 and the industry is projected to hit $6.5 billion in the next 3 years. (Source: Statista) Ecommerce has transformed how businesses market themselves and sell their products and services. A new ecommerce trend is live-streaming and real-time-selling. 

This trend gamifies shopping, brings people together to create unique social experiences, and is minting millionaires left-and-right. Other countries are already knee-deep in this new trend. Livestream shopping is already a $63 billion industry in China and it’s now making its way to the U.S. It’s key that businesses capitalize on this trend in order to be ahead of the curve for the new year. 

In this podcast episode, you’ll learn what real-time marketing is, all about the opportunities and benefits of it, why it’s important - and most importantly - you’ll learn how to create a real-time marketing strategy and how to get started.

Transcript

Time Stamps

• 00:00
  Intro
• 02:57
  What is real-time marketing? Real-time marketing definition
• 03:30
  Why is real-time marketing important? The importance of real time marketing & the benefits
• 12:42
  The QVC phenomenon
• 16:57
  Live streaming and influencer marketing
• 22:20
  Real-time marketing strategy for small businesses
• 33:07
  More real-time marketing tips

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Resources, Links, Mentions and More

• 👉 Download my free Buyer Persona Template
• Consumers are looking for more authentic connections with brands and businesses and they want to feel like they have relationships with them and be entertained while shopping
• Live streaming allows you to personalize what you say better than almost anything else
• Live streams are a very cost-effective way to build a community, great way to interact and build personal connection, and gives you the opportunity to show the faces and people behind your small business and brand
• Live streaming helps you with the know-like-trust factor
• Real-time marketing gives you all the control over how you run your event, you can provide value and just sell in the end
• Live streaming is great for nurturing and staying connected
• It’s great for educating your audience and dealing with objections
• Live videos have a much greater organic reach on social media than regular posts
• The comments on your live videos are great for social listening and you’ll gain lots of valuable insights about your audience and buyer personas
• Live streams are a great way to give product demos and show social proof
• Treat each of your real-time marketing events like a launch, promote it ahead of time, set goals, determine the KPIs, track, analyze and apply your customer data as you collect it instantly, analyze your performance and test different things and times to go live
• Use storytelling in your live streams
• When you’re live, have high energy and be fun
• Smile!
• Social media and ecommerce trends:
1. Twitch - The Next Powerhouse Social Media Platform
   Viewers watched a record 1.7 billion hours on Twitch in November 2020. But for a platform that is mainly known for gamers, the #1 segment was the “Just Chatting” category, totally 228 million hours watched in November 2020. The beauty products category on Twitch has grown by 260% in terms of hours watched and powerhouse beauty brands such as L’Oreal, Mac, Em, Hero, and e.l.f. are already dipping their toes in the water.
2. The QVC phenomenon is back
   Amazon Live features live-streamed video shows where hosts talk about and demonstrate products available for sale on Amazon. Below the livestream, there is a product carousel where shoppers can browse product details and make purchases. Google is also taking part in this trend. Google just took Shoploop out its internal incubator and made it a part of its actual business. It’s an interactive shopping experience where people watch videos of creators showing off their items, and then selling them through Google Shopping. 
3. Social media influencers are the new QVC hosts
   TikTok recently announced its latest partnership with Walmart. Creators will show off their favorite Walmart fashion finds. Pins will pop-up on users' screens allowing them to tap to add the item to their cart. 
• Apply to Stefan's private email list
• Connect with Stefan Georgi on Instagram, YouTube and his website