Benefits Of Podcasting For Small Businesses with Jeremy Ryan Slate

Description

In this podcast episode, you’ll learn all about podcast marketing for small businesses. If you are considering to be a guest on podcasts, advertise on podcasts, or even start your own podcast, look no further because this is the only podcast you have to listen to.

We cover all the benefits of appearing on podcasts as a guest speaker, explain how to start a podcast for your business, and dive into the best practices of structuring your episodes, booking guests, and more. Last but not least, we talk about the marketing part and teach you how to promote your podcast, how to position yourself, and how to get PR. Press play!

Transcript

Time Stamps

• 00:00
  Intro
• 03:56
  Being a guest on podcasts: Why appearing as a guest on podcasts is beneficial for small business owners
• 12:56
  Starting your own podcast: How to start your own podcast for your small business, podcast hosting, royalty free music and sounds, getting on podcast directories, marketing your podcast, getting PR, how to position yourself as the go-to, how to find guests, and more...
• 37:49
  How to connect with Jeremy and learn more

Watch The Dragon Digital Marketing Podcast Interview Video

Resources, Links, Mentions and More

• 👉 Download my free Buyer Persona Template
• Make sure to repurpose your podcast content to leverage your time investment to the fullest, do that not only for your own podcast episodes but also ask the hosts of shows you’ve been a guest on for the audio and video files
• Create transcripts of the podcast episodes you’ve been on and use that for content as well
• Tool recommendation: Descript
• Ways to repurpose podcast content:
• Podcast video
• Podcast audio
• Video snippets and highlights
• Audio snippets (audiograms) and highlights
• Generate a transcript and turn it into a blog post (SEO benefits)
• Generate a transcript and make an email newsletter of it
• Ask a question from the podcast in a poll
• Take quotes from the podcast to post
• Design an infographic with the key points and takeaways from the show
• Create roundups
• Why appearing on podcasts is beneficial to small business owners:
• More content to share = bigger online presence
• Better SEO: You get backlinks, mentions, citations, blog content
• Build authority: Give free lessons and allow people to learn from you to be seen as an industry expert
• Improved thought leadership: Share your expert opinion and unique points of view, predict trends and be seen as a though leader
• Credibly: Gain subject matter expert status from speaking about topics related to your niche on a regular basis
• Increase your know like trust factor: Get people to see and hear the real you, share personal insights, gain trust and build likability to get more sales and signal that you’re the right person to do business with
• Recommendation: Seven reasons you're not getting featured in your favorite podcast
• How to create your own podcast:
• Listen to the podcasts in your industry and positing your podcast uniquely to be seen as the go-to
• Sign up for podcast hosting at a host of your choice. We use Buzzsprout and are really happy.
• Get royalty free music. We recommend Bensound.com and Pond5.com.
• Get a professional intro and outro, consider hiring a professional speaker for it
• Give your podcast a unique and descriptive name with a relevant keyword in it
• Create your podcast artwork, it should be in a square format
• Consider investing in equipment
• Do keyword research for your episode titles as you do for SEO
• Make each episode as longs as it needs to be, do not decide on a fixed episode length
• Decide on different episode formats: e.g. solo episodes, interviews, short quick tip episodes, roundtable episodes, conversations, story times, etc.
• Reach out to guests that are a great match for your show
• Find out people’s email addresses with tools like Hunter.io and Rocketreach.co
• Contact celebrities via Contactanycelebrity.com
• Sign up for podcast matchmaking platforms like Matchmaker.fm and Podmatch.com
• Market and promote your podcast on an ongoing basis
• Check your podcast analytics and track your performance
• Do not worry about monetization until you have a sizable following of a few thousand avid listeners and download per episode
• Podcast is great for awareness and discovery, indirectly assisting people that are evaluating and considering your business, and customer nurturing, community building, and creating evangelists and fans of your brand
• What makes podcasting unique is the intimacy
• Podcasting is not something you want to start to pursue solely for making money
• Listen to Jeremy's podcast on Apple Podcasts: The Create Your Own Life Sho‪w‬
• Connect with Jeremy Ryan Slate on Twitter, Facebook, LinkedIn, Instagram and his website