Home Based Business Marketing with Ryan Allen Bell

Description

If you have a home-based business, want to start one, have been forced to operate your small business from home due to covid, or simply want to add another income stream to your life that you have full control over, this podcast episode is for you. Tune in as we discuss home-based business ideas, opportunities - and of course home-based business marketing.

Transcript

Time Stamps

• 00:00
  Intro
• 06:19
  What is a home-based business? - Home based business definition
• 07:48
  What advantages, benefits and challenges are there for home-based businesses?
• 14:05
  What marketing tips do you have for home-based business owners?
• 20:53
  Social media marketing for home-based businesses
• 30:24
  Podcast marketing for home-based businesses
• 34:10
  Content marketing for home-based businesses
• 37:50
  Email marketing for home-based businesses
• 40:33
  A home-based business as a secondary source of income

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Resources, Links, Mentions and More

• 👉 Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template
• Home-based businesses stats (Source: Fundera, 2021)
• 50% of U.S. businesses are home-based businesses.
  Roughly 50% of all small businesses in the United States are considered home-based. That number increases to 60.1% when looking specifically at nonemployer firms, or companies that don’t have any employees. So if you’re running a small business from your home, and you’re the only employee, you’re one of many people doing something similar in the U.S. This number has stayed relatively constant over the last 10 years.
• There are roughly 15 million home-based businesses in the U.S.
  There are 30.2 million small businesses in the U.S., according to the Small Business Administration. So if about half of them are home-based, that means there are roughly 15 million home-based small businesses across the country. Remember, these home-based businesses can be anything. From online boutiques to accounting firms run from a home office. As we mentioned above, the only requirement is that the business is run out of the home and the home serves as the main office or headquarters for the business.
• Women are more likely to have home-based businesses than men.
  The percentage of home-based businesses run by women is far higher than those run by men. Nearly three-quarters (75%) of the home-based businesses that exist are actually run by women. In 2011, 58.2% of women-owned businesses were home-based businesses.
• 15 home-based business ideas and opportunities (that get you a secondary source of income in 2021):
1. Selling on eBay
2. Photography
3. Freelance Writing
4. Graphic Design
5. Marketing
6. Personal Computer Training
7. Tutoring
8. Doggie Bed and Breakfast
9. Web Design
10. Sports Coaching and Training
11. Pet Sitting
12. Party Planning
13. Personal Shopping
14. Dog Walking
15. Jewelry Making
• 8 benefits of a home based business:
1. The commute is nonexistent
2. You can multitask and do domestic chores at the same time
3. You have more control over your schedule
4. You don't have to be a morning person
5. You don’t have to pay rent for a business location
6. There are tax benefits
7. The startup cost is lower
8. There are no office politics
• Ryan's networking tips: Join your local chamber of commerce and check out Toastmasters and Meetup
• Connect with Ryan Allen Bell on Facebook, Instagram, LinkedIn, YouTube and his website
• Listen to Ryan's podcast: The Home Based Business Podcast