Why Marketing Is The Number 1 Thing Your Small Business Should Focus On with Dylan Ogline

Description

In this episode, we'll break down why marketing is the number one thing you should focus on in your small business. You'll learn how to start and grow a profitable business and make it crisis- proof with great digital marketing.

We touch upon the power of niching down, the best way to prove product or service market fit, and the most valuable resource your small business has. Hint: It's not money.

Having your digital marketing figured out takes the guesswork out of where you get growth from and makes pivoting a whole lot easier, too. This episode is full of amazing digital marketing tips for small businesses. Listen Now!

Transcript

Time Stamps

• 00:00
  Intro
• 05:16
  Why is marketing the #1 a small business should focus on?
• 09:07
  How to grow a profitable business and the importance of niching down
• 14:25
  What are other reasons why marketing is so important? How does having your marketing figured out make pivoting easier? Can great small business marketing act as an insurance policy for your business?
• 20:46
  The best way to prove product-market fit: Sell your service or product before you build it out!
• 30:36
  The most valuable resource your small business has... It's not money.
• 32:58
  How can people contact and learn more about you?

Watch The Interview Video

Resources, Links, Mentions and More

• Learn how to build a brand and create brand value: Take my free branding course Brand Story
• How to create a detailed avatar of your ideal customer: Download my free Buyer Persona Template
• Learn more about digital marketing for small businesses on our blog
• Listen to episode #21: Learn all about Digital Marketing Goals: Tips for your early stage goal setting
• Connect with Dylan Ogline on his website