Omnipresence Marketing: How to become omnipresent with branding, content creation, and consistency with Elinor Moshe

Description

The modern digital world allows us to be everywhere, at all times.

We get notifications every time something happens. We have a lot of accounts in a lot of different online shops and social platforms - and brands have the ability to be everywhere at the same time as well. So, we want to aim to achieve omnipresence with our brands and small businesses and keep up with and take advantage of this to stay front of mind.

The perfect business example for omnipresence in marketing is Coca-Cola. They are everywhere at the same time, whether it’s a shop, bar, restaurant, vending machine, canteen, café, hotel or fast food chain. They also have TV commercials, billboards and are on every major social media platform.

Obviously this is not something you can do overnight, however there are a variety of things you can do as a small business and a small brand to expand your online presence step by step. In this episode, you’ll learn how to become omnipresent with branding, content creation and consistency.

Transcript

Time Stamps

• 00:00
  Intro
• 03:23
  How can small business brands achieve omnipresence?
• 08:58
  What are great first steps to take on your journey to achieving the goal of omnipresence?
• 17:02
  Example of a small business marketing plan with the goal of omnipresence
• 23:13
  Can you tell us more about the great work that you do?

Watch The Interview Video

Resources, Links, Mentions and More

• Take my free Brand Story course
• Download my free Buyer Persona Template
• Coca-Cola
• Connect with and follow Elinor Moshe on LinkedIn, Instagram and her website
• Example of a small business marketing plan with the goal of omnipresence:
• Have a website that is branded and that is the home of your brand
• Be present on key social media platforms
• Collect email addresses and/or phone numbers of your prospects and clients and get into email marketing
• Invest in online PR and appear in the media
• Guest blog on relevant blogs
• Apply to be a guest on podcasts
• Start your own podcast
• Write a book
• Speak at events
• Put out a lot of valuable content out there. Content is king. Publish articles, videos, graphics and audio across social media platforms, your website and in relevant media
• And: commit to it and be consistent!
• And remember:
  
  Omnipresence is NOT simply about adding more media and marketing channels. There is more to it than just volume and coverage.
  
  It’s about taking the time and making the effort to show your customers that your business is committed to building a personal, meaningful, honest and mutually beneficial relationship. It’s about always showing people you know they have busy lives and plenty of other options out there – and you are the one company that engages with them on their terms. 
  
  Omnipresence requires more than marketing your business across multiple channels. It demands having a consistent message, a relevant benefit and an interactive engagement everywhere and every time your audience experiences your brand and products – from first contact to final sale to loyal follower.