Ecommerce: Where To Start! How small businesses can get started with ecommerce with Katija Vlatkovich

Description

In this episode, you'll learn how to get started ecommerce and start selling your products and services online as a brick and mortar small business. We explain step-by-step where to start with e-commerce.

Transcript

Time Stamps

• 00:00
  Intro
• 04:15
  What are the most common mistakes to avoid when you get started with ecommerce?
• 06:42
  Are there certain platforms that are better for certain types of businesses? What are your ecommerce platform recommendations?
• 08:27
  What are things a lot of small business owners invest in that are not important?
• 12:31
  What tools and softwares do you need to integrate with your online shop?
• 16:09
  How many products should you start with?
• 20:57
  What options are there when it comes to order fullfillment?
• 24:48
  How about service-based businesses and ecommerce?
• 27:43
  How do you raise awareness for your new online store?
• 30:38
  What conversion rate optimization tips do you have for ecommerce?

Watch The Interview Video

Resources, Links and Mentions

• Take my free Brand Story course
• Download my free Buyer Persona Template
• Download my free Email Marketing Campaign Planning Calendar Template
• Connect with and follow Katija Vlatkovich on LinkedIn, Facebook, Twitter, Instagram and her website
• Get started with these tools:
  
  • Start selling your products online with the Shopify ecommerce platform
  • Start selling your services online with a Wordpress website with ecommerce functionality
  • Choose a Point Of Sale (POS) system that works for you at business.org or Business News Daily that will keep track of and help you manage your sales, inventory, stock counting, vendor ordering, customer loyalty and reporting
  • Understand how users are really experiencing your site with a heatmapping tool that tells you what users do like Hotjar
  • Make sure you have Google Analytics installed on your website and have a Google Ads Account
  • Make sure you have a Facebook Pixel installed on your website
  • Make sure you have a Google Ads conversion tracking pixel installed on your website
  • Add customer reviews to your website for social proof and have a section where you can publish content
  • Get an online payment processing service for your internet business like Stripe or PayPal
  • As you grow and need to scale, look into an order fullfillment service
  • If you're not looking to sell products online and you sell services, automate booking time with you with a calendar system and online appointment scheduling software like Calendly or Acuity so people can book time with you easily without the back-and-forth emails and risk of double bookings etc. - it also integrates with your payment processing service
  • Provide your service and spend facetime with your clients online via video communications and web conferencing tools like Zoom or Skype
  • ActiveCampaign as a small business Contact Relationship Management (CRM) system that captures and safely stores your customer data, shows you trends and insights and you can set up automated order and booking confirmation emails and more